Geoffrey A. Moore is the best! CROSSING THE CHASM is certainly a good one for MBA students
Johnny Milan
I also read other books by Geoffrey A. Moore but this one is probably the best - as for me! Surely CROSSING THE CHASM will be helpful for any business or management student
Henry Washington
I found this book very helpful - Geoffrey A. Moore is a great teacher and writer. Probably CROSSING THE CHASM is the one of the best on the topic