CROSSING THE CHASM ebook PDF is a good option for a student. Personally I bought a hardcover version, my colleague has also purchased a kindle PDF version. Geoffrey A. Moore is one of my favourite authors from now.
Johnny Matteo GarciaMilan
Geoffrey A. Moore is the best! CROSSING THE CHASM is certainly a good one for MBA students
The concepts explained in CROSSING THE CHASM PDF book are not the simplest ones. But however, Geoffrey A. Moore is a higly-skilled in making such kind of material easy to understand and implement in practice.