OnlyFans' profits for the last year rose 615% to $432 million, and its users spent $4.8 billion on the site. Publishing data from the company's financial report, the Financial Times notes that its owner, Leonid Radvinsky, will be paid $284 million for 2021 and $233 million for 2022.
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In 2018, Ukrainian-American businessman Leonid Radvinsky bought 75% of the then little-known company OnlyFans, which later became popular and sought-after in large part because of the 2020 pandemic.
In 2020, OnlyFans revenue was 540% higher than in 2019 at $400 million, with 80% of the revenue coming from U.S. customers. The number of paid subscribers in 2020 grew more than 500% to 82 million, while video content creators became almost 1.6 million.
The 2022 statistics already show 2.1 million registered "creators" and 188 million registered "viewers" who pay to subscribe, place orders for creators and send them messages.
Although OnlyFans is not positioning itself as a Pornhub competitor, Leonid Radvinsky has confirmed that its service has surpassed the MindGeek media empire, which owns Brazzers, Pornhub, RedTube, YouPorn and Xtube, in terms of profit. Reporting on OnlyFans' figures, virtually all publications emphasize that it has become the most financially successful British tech startup in recent years.