YouTube has announced the launch of a verification programme for licensed health professionals. Verified videos will now be tagged to let viewers know that they are a "trusted source of health information". Healthcare professionals will also be able to add videos to disease-specific information sections.
Licensed doctors, nurses, psychologists and social workers have the right to use this feature. Their content must meet requirements set by the World Health Organisation and the National Academy of Medicine to be "scientifically accurate, objective, transparent and fair," and the channel must have a "good reputation. YouTube says that users accepted into the programme will be periodically vetted to ensure they meet the criteria.
Previously, only organisations such as health departments and hospitals had access to the verification programme. The expansion of the programme will allow the platform to "receive high-quality information from a broader group of health channels," said Garth Graham, head of health at YouTube.
Submissions have been open to healthcare providers from the US since 27 November. The platform promises to expand the programme to other markets and additional medical specialties in the coming months.
YouTube has stepped up its fight against misinformation amid the coronavirus pandemic. From 2021, the platform began removing content that claimed vaccines were dangerous, that they did not reduce the risk of infection, as well as videos with misinformation about the composition of vaccines. In February 2022, the platform began catching misinformation videos before they went viral.
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