"Entrepreneurship: Starting and Operating A Small Business" provides a comprehensive guide for individuals aspiring to venture into the world of entrepreneurship. Authored by Steve Mariotti, an expert in education for at-risk youth and founder of the National Foundation for Teaching Entrepreneurship (NFTE), this book offers practical insights and strategies to navigate the complexities of business ownership and operation.
The book is structured into five units, each addressing crucial aspects of entrepreneurship:
Unit 1: Entrepreneurial Pathways
Explores the essence of entrepreneurship and the various pathways to success.
Guides readers through processes and instruments essential for entrepreneurial endeavors.
Emphasizes the identification and creation of business opportunities.
Unit 2: Integrated Marketing
Focuses on understanding the market and developing effective marketing strategies.
Provides insights into crafting the marketing mix and plan to attract customers.
Discusses the importance of sales strategies and exemplary customer service.
Unit 3: Show Me the Money: Finding, Securing, and Managing It
Educates readers on financial management, including startup, fixed, and variable costs.
Offers guidance on utilizing financial statements to make informed business decisions.
Discusses cash flow management, tax considerations, and financing strategies.
Unit 4: Operating a Small Business Effectively
Addresses legal issues, risk management, and compliance requirements.
Provides insights into effective business operations for sustainable success.
Discusses management, leadership, and ethical practices crucial for business growth.
Unit 5: Cashing in the Brand
Explores avenues such as franchising, licensing, and branding strategies to capitalize on business success.
Additionally, the book includes appendices featuring a BizBuilder Business Plan template, resources for entrepreneurs, and useful formulas and equations for financial management.
Through real case studies and practical instruction, "Entrepreneurship: Starting and Operating A Small Business" equips readers with the knowledge and tools necessary to develop a business plan and navigate the challenges of entrepreneurship effectively. Whether readers are students, aspiring entrepreneurs, or seasoned business owners, this book serves as a valuable resource for understanding the entrepreneurial journey and achieving success in small business ventures.
This package includes the MyEntrepreneurshipLabTM.A A comprehensive, hands-on approach to starting a business and professional considerations regarding company ownership and operations. In its fourth issue, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, enabling readers with different business interests to engage with and gain insight from the text. By balancing actual case studies with thoughtful instructions, Entrepreneurship guides readers to develop a business plan step by step at the end of each chapter. This approach allows individuals to internalize different aspects of company ownership at their own pace.
Steve Mariotti, founder of the Network for Teaching Entrepreneurship (NFTE), is now recognized as one of the leading experts on education for at-risk youth. In 1982, he changed his career path when he decided to leave the corporate sector and become a special education teacher in the New York City public school system. Mariotti's first assignment was in the East New York borough of Brooklyn and his last in the Fort Apache section of the South Bronx. During his six and a half years teaching, Mariotti discovered that he could successfully motivate even his most challenging students by teaching them how to run a business. This experience inspired him to develop a new type of program - the first to provide entrepreneurship education for low-income youth. In 1987, Mariotti founded The Network for Teaching Entrepreneurship (NFTE). Today, NFTE's mission is to provide entrepreneurship education programs to young people from low-income communities around the world. NFTE's programs have a proven track record and the network is widely recognized as a thought leader in the field.
A comprehensive, practical approach to starting a business, Entrepreneurial Finance: Starting and Operating a Small Business provides an overview of the key concepts and issues involved in running a small business. With a focus on the practical realities of entrepreneurship, this book helps students understand how businesses operate, what they can expect along the way, and how to deal with the challenges they face.
My Entrepreneurship Lab is an online homework, tutoring, and assessment program designed specifically to work with this text. Within its structured environment students practice what they learn; test their understanding; and pursue a personalized study schedule that helps them better absorb the course material and understand difficult topics.
This is a value version...and so it is. Though the paperbound book is new, its access code is not recognized by the publisher....I had to pay another $100 just to get an access code for the course software I'm required to use...not a bargain...thank you for nothing.
What is P R bond?
27/11/2023
What is Compulsory Convertible Debentures?
27/11/2023
