"Entrepreneurship: The Practice and Mindset" by Heidi Neck, Chris Neck, and Emma Murray is a groundbreaking textbook designed to foster an entrepreneurial mindset in students, enabling them to thrive in uncertain environments. Drawing on the esteemed Babson Entrepreneurship program, this text emphasizes hands-on learning and action-oriented approaches. Through small actions and engagement with stakeholders, students develop the mindset, skillset, and toolset necessary for entrepreneurial success, applicable to startups and various organizations.
Heidi Neck, a distinguished professor at Babson College, is renowned for her contributions to entrepreneurship education. She has trained thousands of faculty globally and received accolades for her teaching excellence. Chris Neck, an award-winning professor, brings his expertise in management to the text, while Emma Murray, a seasoned business consultant and author, contributes her insights and experience.
The book covers essential topics such as activating an entrepreneurial mindset, recognizing opportunities, design thinking, building business models, customer development, testing ideas, networking, revenue models, and navigating legal and financial aspects. It also delves into social entrepreneurship, resilience, and the importance of diversity in entrepreneurship.
The third edition introduces significant updates, including new case studies and profiles showcasing diverse entrepreneurs, expanded coverage of brand strategy and artificial intelligence, and a new chapter on pitching to launch. Mindshift activities throughout the text encourage students to apply their learning beyond the classroom, while instructors receive support with experiential learning activities.
Furthermore, the text is accompanied by a comprehensive teaching and learning package, including access to Sage Vantage, an intuitive learning platform. Additional resources such as VentureBlocks Simulation and assignable premium videos enhance student engagement and comprehension.
Based on the world-renowned Babson Entrepreneurship curriculum, this text emphasizes practice and learning by doing. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will leave this text with the entrepreneurial spirit, skills, and tools that can be applied to startups as well as organizations of all kinds. Whether your students have a background in business, liberal arts, engineering, or science, this text will take them on a transformative journey and teach them essential skills for life.
Heidi Neck, PhD, is a professor at Babson College and the Jeffry A Timmons Professor of Entrepreneurship Studies. She is the Academic Director of the Babson Academy—a dedicated unit within Babson College that inspires change in the ways universities, specifically their faculty, teach and learn entrepreneurship—and leads the Babson Collaborative—an international institutional membership organization for colleges & universities seeking to increase their capacity and capability in entrepreneurship education. The Babson Academy works closely with the Babson Institute, a network of entrepreneurial leaders who share ideas and resources to help build an entrepreneurial culture in our community. The Babson Collaborative brings together faculty from across the globe to collaborate on developing innovative approaches to teaching entrepreneurship and building entrepreneurship curricula. Dr. Neck has trained thousands of faculty around the world in how to effectively teach entrepreneurship.
She has taught entrepreneurship to undergraduates, MBAs, and executives. Neck is a past President of the United States Association for Small Business and Entrepreneurships (USASBE). Her research interests include entrepreneurship instruction, the entrepreneurial mindset, entrepreneurship inside organizations, and the application of the scientific method to the study of business and management. An award winning educator and author, her book Entrepreneurship: The Practise and Mindset (2017), was awarded Breakthrough Book 2017 by SAGE and won the 2018 Most Promising new textbook award by the Textbook and Academic Authors Association.
Emma L. Murray has written a book about how to succeed as a freelancer in publishing. She is also a regular contributor to various publications such as Forbes, Inc., Huffington Post, and others. Her books include "The Unauthorized Guide to Doing Better Business the Alan Sugar Way" (2010), "How to Succeed as a Free-Lance Writer" (2010), and "How to Succeed in Your Next Job" (2020). She lives in London, England.
Dr. Christopher P. Neck is Associate Professor of Management at Arizona State University, where he held the title of “University Master Teacher”. From 1994 to 2009, he was on the Pamplin College of Business faculty at Virginia Tech. He received his doctorate in management from Arizona State University and his MBA from Louisiana State University. Neck is the author or co-author of 22 books, including Self-Leadership: The Definitive Guide to Personal Excellence (2017, Sage; 2nd ed., 2019); Enjoy Life: Expect the Best of Body, Mind, and Soul at Any Age (2017, Clovercroft); Fit to Lead: The Proven 8-Week Solution to Shaping Your Body, Mind, and Career (2004, St. Martin's Press; 2012, Carpenter's Sons); Mastering Self-Leadership: Empowering Yourself to Achieve Personal Excellence (6th ed., 2013, Pearson); The Wisdom of Solomon at Work (2001, Berrett-Koehler); For Team Members Only: Making Your Work Team Productive and Hassle-Free (1997, Amacom Books).
Entrepreneurial Thinking: The Practice and Mindsets catapults students beyond classrooms by helping them develop an entrepreneur mindset so they can create opportunity and take action in uncertain environment. Based on the world renowned Babson Entrepreneurship Program, this new text emphasizes practical application and hands-on experience. Students learn entrepreneurship by doing things and getting feedback, experimenting, and moving ideas forward. They learn how to think like entrepreneurs by practicing the tools of entrepreneurship in the context of real life situations. Whether your students have a background in business, liberal arts or science, this text will take students on a transformative journey.
An entrepreneurial mindset is the ability to see opportunity where others do not. An entrepreneur is someone who takes action towards realizing a goal.
Entrepreneurship is an exciting career choice because it allows individuals to start their own business and develop new skills. While there are many factors that contribute to success, one of the most important is having an entrepreneurial mindset. An entrepreneur is someone who sees a problem and develops a solution to address it. When entrepreneurs take risks, they often see incredible results.
Entrepreneurial Mindset is the mode of thinking which helps you achieve your goals. Successful entrepreneurs embraces challenges, mistakes and failures as opportunities to learn new skills to help them succeed in future.
Entrepreneurship is a mindset, not a process. It is a collection of beliefs, assumptions, and thought patterns that drive entrepreneurs to take action. These beliefs, assumptions, and thoughts are often formed during one’s early years of education. They are then reinforced throughout life through experiences such as working for others, starting businesses, and being self employed.
Entrepreneurship is a state of mind. Rather than taking calculated risks, entrepreneurs are willing to go all in to achieve their goals. They need to because they have no other choice. Most entrepreneurs start businesses because they can’t find work elsewhere.
"This book has great info, and I say that because an entrepreneur. But they twisted some things into home made terminology and watered down things like a business plan that needs to be called a business plan instead of a business plan because thats what the industry calls it."
"I bought the ebook version of this textbook because I was too lazy to buy the physical one. While there is very useful information from this book, it is not worth buying the physical copy if you already own an ereader. I can understand why they made the video/audio links. They were probably trying to make it easier for people who do not own a Kindle or Nook. However, the audio sections were so bad that I had to skip them altogether. In addition, the video sections were so bad that they did nothing to help me learn."
"This good has some much good things to know and although it is a text book, it is easy to read. There are also options for seeing videos about the different topics, and testing yourself on online quizzes to see if you've understood the chapter."
"Each chapter was entertaining, but not easy to assimilate. I found it difficult to understand what the author meant by "knowledge is power." I think he meant that knowledge helps us make decisions."
"A bit long, without a doubt one of the best books I have read on entrepreneurship, go and buy it!"
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