Marketing management by Philip Kotler, 15th edition PDF download

Marketing management by Philip Kotler, 15th edition Philip Kotler Book

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Stay up-to-date with gold standard text that reflects the latest advances in marketing theory and practice.

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832 pages, published in 214
Philip Kotler

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Marketing management by Philip Kotler 15th edition PDF free download

The gold standard for today's marketing management student.

The world of marketing is changing every day - and for students to gain a competitive advantage, they need a textbook that reflects the best of today's marketing theories and practices. Marketing management is the gold standard of marketing text because its content and organization consistently reflect the latest changes in marketing theory and practice today.

The fifteenth edition is fully integrated with MyMarketingLab and updated as necessary to provide the most comprehensive, up-to-date and engaging marketing management text possible.

About Philip Kotler

Dr Kotler is co-author of Principles of Marketing and Marketing: An Introduction. His book, Strategic Marketing for Nonprofit Organizations, now in its seventh edition, is the best-seller in this specialty. Among the other books by Dr. Kotler includes marketing models; The new competition; professional marketing services; strategic marketing for educational institutions; marketing for healthcare organizations; marketing communities; High Visibility; social marketing; marketing places; The Marketing of Nations; marketing for hospitality and tourism; Standing Room Only - Strategies for Marketing the Performing Arts; museum strategy and marketing; marketing measures; Kotler on marketing; lateral marketing; winning at innovation; Ten Deadly Sins in Marketing; chaos; Marketing Your Path to Growth; Win Global Markets; and corporate social responsibility.