The gold standard for today's marketing management student.
The world of marketing is changing every day - and for students to gain a competitive advantage, they need a textbook that reflects the best of today's marketing theories and practices. Marketing management is the gold standard of marketing text because its content and organization consistently reflect the latest changes in marketing theory and practice today.
The fifteenth edition is fully integrated with MyMarketingLab and updated as necessary to provide the most comprehensive, up-to-date and engaging marketing management text possible.
Dr Kotler is co-author of Principles of Marketing and Marketing: An Introduction. His book, Strategic Marketing for Nonprofit Organizations, now in its seventh edition, is the best-seller in this specialty. Among the other books by Dr. Kotler includes marketing models; The new competition; professional marketing services; strategic marketing for educational institutions; marketing for healthcare organizations; marketing communities; High Visibility; social marketing; marketing places; The Marketing of Nations; marketing for hospitality and tourism; Standing Room Only - Strategies for Marketing the Performing Arts; museum strategy and marketing; marketing measures; Kotler on marketing; lateral marketing; winning at innovation; Ten Deadly Sins in Marketing; chaos; Marketing Your Path to Growth; Win Global Markets; and corporate social responsibility.
I rented this book because I wanted to learn about business strategy. I found the writing style to be engaging and easy to follow. The book is filled with case studies and examples that helped me understand the concepts being discussed. I would recommend this book to anyone who wants to learn about business strategy and how to apply it to their own life.
The book was in good condition and arrived on time. I liked the layout of the book, the pictures, case studies and the stories about the companies were interesting.
Since the third edition this book has been my bible through fifty years of line management and consulting. I've never come accross any marketing text as clear and logical as this one. For business interns, college students, lecturers, consultants and line managers (in any business) Kotler's books are a must-have.