"Social Media Marketing" stands as a pioneer in navigating the dynamic landscape of social media marketing, earning recognition such as the TAA 2017 Textbook Excellence Award. The fourth edition continues its legacy by offering a comprehensive blend of theoretical insights and practical applications, reflecting the latest advancements in social media marketing research and practice.
This edition introduces 11 new case studies, featuring prominent brands like TikTok, LEGO, Nespresso, and Puma. Notably, a continuous case study on the US-based company Kombucha 221 BC is interwoven throughout the textbook, enhancing comprehension of each chapter's concepts.
Supplemented by a companion website, the book provides additional resources for both educators and students. The website offers author videos discussing key ideas, curated YouTube playlists, extra case studies, relevant weblinks, PowerPoint slides, and a Testbank, enriching the learning experience.
"Social Media Marketing 4th Edition" is indispensable for students delving into the intricacies of social media marketing, offering a comprehensive guide to understanding and navigating this evolving field.
Table of Contents:
Chapter 2: Social Consumers
Chapter 4: Social Media Marketing Strategy
Chapter 5: Tactical Planning and Execution
Chapter 7: Social Publishing
Chapter 10: Social Media Analytics
Social Media Metrics
References
With a balance of core theory and practical application, the text has been carefully revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to Case Zone, including TikTok, LEGO, Nespresso and Puma. Now throughout the textbook there is a case study on the American company Kombucha 221 BC to help you better understand each chapter.
Complementing the book is a companion website that offers valuable additional resources for both educators and students, including authored videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, additional web -links, PowerPoint slides and Testbank.
Tracy L. Tuten is a professor of marketing and the author of several books, including co-author of the award-winning textbook Social Media Marketing. Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was followed by others on the use of social media and digital marketing for business, and the book Advertisers at Work, which features interviews with luminaries in the field.
dr Tuten's publications have appeared in journals such as the Journal of Marketing Communications, Psychology & Marketing and the Journal of Business Research. As a two-time Fulbright scholar, she frequently speaks on marketing topics around the world. She has received teaching awards at her respective institutions and national awards such as the O'Hara Leadership Award in Direct & Interactive Marketing Education. In 2013, she was included in the Incredible Women of ECU series, which recognizes female graduate students from East Carolina University who have achieved exceptional achievement in their respective careers.
I am pleased to announce that The Principles of Marketing in the Digital Age (published by Sage) are now available! This book is the only marketing text principles that truly integrate Industry 4.0 technologies and digital implications along with the foundations of marketing theory and practice. Plus, each chapter includes a case study on the brand's commitment to the United Nations Sustainable Development Goals (SDGs)!
Social Media Marketing deserves kudos for its courage to tackle the new frontier of social networking. This textbook challenges its reader to grapple with the daunting challenge of understanding rapidly evolving social networks and its users. "TAA Judges Panel" The market leading and award-winning text on social media marketing was fully updated for this fourth Edition. With a balance of essential Theory and Practical Application, the Textbook has been thoroughly revised to reflect current developments in Social Media Marketing Research and Practice.
11 New Case Studies have been Added to the Case Zone including Tik Tok, LEGO, Nespreso and Puma. A Student Engaging Case Study Runs Throughout the Entire Textbook Looking at the U.S Based Company Kombucha 221 BC To Help Develop Understanding Of Each Chapter. The Book is Complemented By a Companion Website That Offers Valuable Additional Resources For Both Instructors And Students Including Author Videos Discussing Key Social Networking Ideas And Concepts, Author Selected YouTube Video Playlists, Further Weblinks, PowerPoint Slides and Test Bank. A Must Have Textbook For Those Studying Social Media Marketing.
Social Media Marketing (SMM) is an online advertising technique used to promote products or services via social networking sites such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Google+, Tumblr, Reddit, and others. SMM helps businesses gain exposure and reach new customers through social networks.
Social Media Marketing (SMM) is marketing that targets, for example, online communities like Facebook, Twitter, YouTube, LinkedIn, Pinterest, Reddit, Instagram, Snapchat, and others for brand awareness, customer engagement, lead generation, and conversion rate optimization.
Billions of people worldwide use social networking sites to connect with friends and family, share information, learn new things, and entertain themselves. Social media provides an opportunity to interact with others, build relationships, and create communities.
People crave interaction and connections with other people. This explains why social media has become such an important part of our lives today. Social media allows us to connect with others and build relationships with them. Brands can utilize social media to reward and recognize loyal customers with special rewards and incentives via social media.
It helps to attract customers, get feedback from customers, build customer loyalty, increase your market reach, include international markets, do market research and reduce costs, increase revenue by building customer relationships and networks, increase sales through advertising.
As free and easy to use as each platform may be a solid social media marketing plan requires multiple platforms and often includes both organic and paid methods. While this can be a great problem to have, the larger your audience grows, the harder it will become to keep up.
Social Media Marketing (SMM) is an effective tool for businesses to promote their products and services. With SMM, companies can connect with potential customers through social networks such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Google+, and others. These platforms provide a direct line to consumers, allowing businesses to advertise their products and services and build relationships with current and potential clients.
The future of social media is not clear. Social media sites will continue to evolve. They will become more user friendly. Wearable technology will become mainstream. Businesses will start to understand how to use social media.
Took a star off for too much irrelevant political opinion on certain topics; right-wing, not left as is generally assumed.
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Social Media Marketing is one of the best ways to promote your business online. You can reach out to millions of potential customers through Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube, Instagram, Snapchat, Tumblr, and many others.
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