With a balance of core theory and practical application, the text has been carefully revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to Case Zone, including TikTok, LEGO, Nespresso and Puma. Now throughout the textbook there is a case study on the American company Kombucha 221 BC to help you better understand each chapter.
Complementing the book is a companion website that offers valuable additional resources for both educators and students, including authored videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, additional web -links, PowerPoint slides and Testbank.
Tracy L. Tuten is a professor of marketing and the author of several books, including co-author of the award-winning textbook Social Media Marketing. Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was followed by others on the use of social media and digital marketing for business, and the book Advertisers at Work, which features interviews with luminaries in the field.
dr Tuten's publications have appeared in journals such as the Journal of Marketing Communications, Psychology & Marketing and the Journal of Business Research. As a two-time Fulbright scholar, she frequently speaks on marketing topics around the world. She has received teaching awards at her respective institutions and national awards such as the O'Hara Leadership Award in Direct & Interactive Marketing Education. In 2013, she was included in the Incredible Women of ECU series, which recognizes female graduate students from East Carolina University who have achieved exceptional achievement in their respective careers.
I am pleased to announce that The Principles of Marketing in the Digital Age (published by Sage) are now available! Order at http://bit.ly/PrinciplesofMarketingforaDigitalAge. This book is the only marketing text principles that truly integrate Industry 4.0 technologies and digital implications along with the foundations of marketing theory and practice. Plus, each chapter includes a case study on the brand's commitment to the United Nations Sustainable Development Goals (SDGs)!