Netflix has decided to do away with repression for giving away access to accounts outside the same household. Instead of harsh measures, the streaming company decided to introduce a password-sharing surcharge program for those who live outside the home network. The "illegals" will be shut down, but at a later date.
Last week, a page with the new service rules appeared on Netflix's website and quickly disappeared from it. Viewers who belonged to the same home account wanted to be required to connect to the streaming service from their home network at least once every 31 days. In case they failed to do so, users were to be disconnected.
The media wrote about the initiative, and these rules did not meet with the understanding and approval of the audience. And now Netflix has proposed a different solution to the problem. "Illegals" who connect to someone else's account can be "registered" in the home account for an additional fee. If the Standard and Premium plans already include the ability to provide streaming access to one (Standard) and two (Premium) users "on the side", the owners of the Basic and Basic plans with advertising will have to pay for it.
The idea of charging for additional users has already been tested last year on subscribers in Costa Rica, Peru and Chile. Now Canada and New Zealand, Spain and Portugal were chosen as new test sites. The cost to connect new members to home access varies: $7.99 Canadian dollars per month per person in Canada (or €5.54), $7.99 New Zealand dollars in New Zealand (or €4.72), €5.99 in Spain and €3.99 in Portugal.
Now more than 100 million households have their accounts on Netflix, and the streaming service is looking for ways to increase both their number and their revenue. For example, it has previously tested the possibility of paying extra for different homes associated with the same account.
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